Leading with Science

Founded and led by scientists, Flourish makes the science of well-being simple, actionable, and fun for everyone!

The Building Blocks of Flourish

Solving the last mile problem of science.

Positive psychology forms the core of Flourish’s mission. Grounded in the PERMA model of well-being—Positive Emotion, Engagement, Relationships, Meaning, and Accomplishment—Flourish helps people enhance well-being through meaningful and actionable practices that amplify strengths, gratitude, purpose, and resilience.

By building emotional awareness, embracing emotional diversity, and practicing cognitive reappraisal grounded in decades of affective science research, Flourish empowers users to identify, understand, and manage their emotions. Through actionable and timely insights, users gain a proven pathway to calm and clarity amidst the overwhelm of modern life.

As social beings, relationships play a foundational role in our well-being. Flourish provides tools to help people recognize and celebrate the important individuals in their lives (“Flourish buddies”) and nurture meaningful connections through moments of micro-connection. From expressing gratitude to giving compliments and engaging in heartfelt conversations, Flourish empowers users to stay close and grow together.

Counseling psychology equips Flourish with evidence-based tools to help users navigate challenging situations. By incorporating insights and practices from Cognitive Behavioral Therapy (CBT) and Acceptance and Commitment Therapy (ACT), Flourish offers a range of benefits, from managing stress and improving sleep to helping users build their “emotional first aid kit.”

Behavioral science deeply informs Flourish’s habit-building tools, focusing on bridging the gap between intention and action. By tapping into motivation and offering reminders, rewards, and habit-tracking, Flourish helps users create lasting, positive habits for well-being.

Our cultural backgrounds shape our values, beliefs, behaviors, and sense of identity, each influencing well-being in unique ways. At Flourish, we honor this diversity by offering tools that are culturally sensitive and supportive of diverse identities. By embracing cultural perspectives, Flourish encourages users to explore their own values, fostering belonging and well-being that truly resonates with each person’s unique identity.

Through AI integration and mental health promotion initiatives, Flourish unites organizational infrastructure and key stakeholders to cultivate a culture of well-being within teams and communities. By helping institutions prioritize proactive mental health and embrace belonging and inclusion as core values, Flourish extends well-being practices far beyond individual self-care.

Research in neuroscience has found that our brains are wired with a “negativity bias”—an evolutionary tendency that keeps us more attuned to potential threats than to positive experiences. Flourish provides tools to counteract this bias, with practices like gratitude and mindfulness. Flourish taps into neural insights on stress and emotion to offer activities that calm the mind, boost focus, and build resilience.

User well-being is our highest priority. We’re reimagining what AI can do by combining joyful, accessible design with the latest large language model (LLM) technologies to deliver value at every interaction. Grounded in our STAR framework and insights from human-computer and human-robot interaction (HCI & HRI), we push the boundaries of technology for human well-being with responsible, safe, and value-aligned AI innovation.

Positive Psychology

The science of strengths, happiness, and human flourishing.

Positive psychology forms the core of Flourish’s mission. Grounded in the PERMA model of well-being—Positive Emotion, Engagement, Relationships, Meaning, and Accomplishment—Flourish helps people enhance well-being through meaningful and actionable practices that amplify strengths, gratitude, purpose, and resilience.

Affective Science

The science of understanding and regulating emotions.

By building emotional awareness, embracing emotional diversity, and practicing cognitive reappraisal grounded in decades of affective science research, Flourish empowers users to identify, understand, and manage their emotions. Through actionable and timely insights, users gain a proven pathway to calm and clarity amidst the overwhelm of modern life.

Social Psychology

Social interaction as a vital source of well-being.

As social beings, relationships play a foundational role in our well-being. Flourish provides tools to help people recognize and celebrate the important individuals in their lives (“Flourish buddies”) and nurture meaningful connections through moments of micro-connection. From expressing gratitude to giving compliments and engaging in heartfelt conversations, Flourish empowers users to stay close and grow together.

Counseling Psychology

Evidence-based coping strategies for mental well-being.

Counseling psychology equips Flourish with evidence-based tools to help users navigate challenging situations. By incorporating insights and practices from Cognitive Behavioral Therapy (CBT) and Acceptance and Commitment Therapy (ACT), Flourish offers a range of benefits, from managing stress and improving sleep to helping users build their “emotional first aid kit.”

Behavioral Science

Building motivation and sustainable habits.

Behavioral science deeply informs Flourish’s habit-building tools, focusing on bridging the gap between intention and action. By tapping into motivation and offering reminders, rewards, and habit-tracking, Flourish helps users create lasting, positive habits for well-being.

Cultural Psychology

Rethinking a life well-lived across cultures.

Our cultural backgrounds shape our values, beliefs, behaviors, and sense of identity, each influencing well-being in unique ways. At Flourish, we honor this diversity by offering tools that are culturally sensitive and supportive of diverse identities. By embracing cultural perspectives, Flourish encourages users to explore their own values, fostering belonging and well-being that truly resonates with each person’s unique identity.

Organizational Psychology

Well-being as an organizational strategy.

Through AI integration and mental health promotion initiatives, Flourish unites organizational infrastructure and key stakeholders to cultivate a culture of well-being within teams and communities. By helping institutions prioritize proactive mental health and embrace belonging and inclusion as core values, Flourish extends well-being practices far beyond individual self-care.

Neuroscience

Understanding the brain for better mental health.

Research in neuroscience has found that our brains are wired with a “negativity bias”—an evolutionary tendency that keeps us more attuned to potential threats than to positive experiences. Flourish provides tools to counteract this bias, with practices like gratitude and mindfulness. Flourish taps into neural insights on stress and emotion to offer activities that calm the mind, boost focus, and build resilience.

Human-Centered Design

Compassionate and engaging design for humanistic technology.

User well-being is our highest priority. We’re reimagining what AI can do by combining joyful, accessible design with the latest large language model (LLM) technologies to deliver value at every interaction. Grounded in our STAR framework and insights from human-computer and human-robot interaction (HCI & HRI), we push the boundaries of technology for human well-being with responsible, safe, and value-aligned AI innovation.

Flourish Blog

Tips
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Embracing Holiday Emotions: Flourishing Through the Season

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Science
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What Inside Out 2 Teaches Us About Emotional Diversity

The paradox of striving for happiness and the power of embracing all of our emotions.

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Science
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How to Leverage AI for Emotional Wellness

A three-step approach to emotion regulation: awareness, insight, and action.

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Science in the Flourish app

The “negativity bias”

The human brain has a natural tendency to focus on negative events and information. This cognitive bias can cause us to overlook the positive aspects of life, contributing to stress, anxiety, and other mental health challenges.

Striking a balance

To overcome this bias, research shows it is important to cultivate frequent, mild positive emotions. For example, Professor Barbara Fredrickson’s work on the “positivity ratio” recommends balancing every negative emotion with several positive ones, which can lead to greater resilience and life satisfaction.

Good things come in threes

“Three Good Things” is a classic positive psychology exercise! It guides people to notice, remember, and savor the good things in life that we often take for granted, helping to restore emotional balance within minutes.

References
  • Baumeister, R. F., Bratslavsky, E., Finkenauer, C., & Vohs, K. D. (2001). Bad is stronger than good. Review of General Psychology, 5(4), 323–370.
  • Fredrickson, B. L. (2013). Updated thinking on positivity ratios. American Psychologist, 68(9), 814-822.
  • Rippstein-Leuenberger, K., Mauthner, O., Sexton, J. B., & Schwendimann, R. (2017). A qualitative analysis of the Three Good Things intervention in healthcare workers. BMJ Open, 7(5), e015826.
Positive emotions
The benefits of nature

Nature offers incredible benefits to the body and the mind. A simple walk in nature, whether in a park or down a tree-lined street, can increase the flow of oxygen-rich blood to the brain, enhancing cognitive functions, improving concentration and reducing fatigue.

Grounding the mind

And by focusing on discovering new sensory experiences, like a new Sight, a new Sound, and a new Smell (a technique inspired by Cognitive Behavioral Therapy), we divert attention from ruminating thoughts, anxieties, or stressors, and instead anchor ourselves in the present moment.

Your body will love it too!

Taking a walk outdoors also gives us a chance to get some sunshine, which helps regulate our circadian rhythm, improve sleep quality, and boost mood. Additionally, walking promotes cardiovascular health and releases endorphins, making it great for our bodies too!

References
  • Ma, J., Williams, J. M., Morris, P. G., & Chan, S. W. (2023). Effectiveness of a mindful nature walking intervention on sleep quality and mood in university students during Covid-19: A randomised control study. Explore, 19(3), 405-416.
  • Nisbet, E. K., Zelenski, J. M., & Grandpierre, Z. (2019). Mindfulness in nature enhances connectedness and mood. Ecopsychology, 11(2), 81-91.
  • Butler, A. C., Chapman, J. E., Forman, E. M., & Beck, A. T. (2006). The empirical status of cognitive-behavioral therapy: A review of meta-analyses. Clinical Psychology Review, 26(1), 17-31.]
  • Mead, M. N. (2008). Benefits of sunlight: A bright spot for human health. Environmental Health Perspectives, 116(4), A160-A167.
  • Lee, I. M., & Buchner, D. M. (2008). The importance of walking to public health. Medicine & Science in Sports & Exercise, 40(7), S512-S518.
Positive emotions
Health
The power of mindfulness

Noticing and savoring beautiful moments can have profound impacts on our well-being. Shifting focus away from ruminating on negative thoughts to noticing positive, present-moment experiences around us can help reduce stress and anxiety.

The beauty around us

Experiencing beauty, whether in nature, art, or everyday moments, can elicit feelings of joy, awe, and wonder. These positive emotions can improve mood and overall life satisfaction, creating a buffer against negative emotions.

To savor and to share

This activity serves as a gentle reminder to slow down, be fully present, and savor the beauty and significance of our daily lives. And sharing it with others can further deepen our connections and spread positivity, enhancing both our own well-being and that of those around us.

References
  • Weigand, R., & Jacobsen, T. (2021). Beauty and the busy mind: Occupied working memory resources impair aesthetic experiences in everyday life. PLOS ONE, 16(3), e0248529.
  • Schaffer, V., Huckstepp, T., &  Kannis-Dymand, L. (2024). Awe: A systematic review within a cognitive behavioural framework and proposed cognitive behavioural model of awe. International Journal of Applied Positive Psychology, 9(1), 101-136.
  • Boothby, E. J., Clark, M. S., & Bargh, J. A. (2014). Shared experiences are amplified. Psychological Science, 25(12), 2209-2216.
Positive emotions
Engagement
The power of compliments

A compliment is easy and costless to give, and it can benefit the social and emotional well-being of both the recipient and the giver. Yet, we often notice something nice in another person but hold back from expressing our kind words.
Might we be missing out?

Benefits to the recipient

Research by Dr. Xuan Zhao (CEO and co-founder of Flourish!) and colleagues have found that we tend to underestimate how positive our compliment will make our recipient feel. In other words, a simple compliment can make someone’s day — likely even more so than we would expect.

Benefits to the giver

Giving compliments can also benefit the giver. By actively seeking out positive qualities in others to compliment, we train ourselves to notice and appreciate the good around us. This shift in focus can help us cultivate a more positive mindset.

References
  • Zhao, X., & Epley, N. (2021).  Insufficiently complimentary?: Underestimating the positive impact of  compliments creates a barrier to expressing them. Journal of Personality and Social Psychology, 121(2), 239.
  • Zhao, X., & Epley, N. (2021). Kind words do not become tired words: Undervaluing the positive impact of  frequent compliments. Self and Identity, 20(1), 25-46.
  • Boothby, E. J., & Bohns, V. K.  (2021). Why a simple act of kindness is not as simple as it seems:  Underestimating the positive impact of our compliments on others. Personality and Social Psychology Bulletin, 47(5), 826-840.
  • Boothby, E., Zhao, X., & Bohns, V. K. (2021, February 5). A simple compliment can make a big difference. Harvard Business Review. https://hbr.org/2021/02/a-simple-compliment-can-make-a-big-difference
Positive emotions
Relationships
The magic of gratitude

A common misconception about gratitude is that it only arises after great things happen to us. Instead, practicing gratitude in everyday life can help shift our focus from what we lack to what we have, fostering a positive mindset and enhancing emotional well-being.

Benefits to our health

Practicing gratitude has even been linked to better physical health, including fewer aches and pains, lower blood pressure, improved immune function, and better sleep quality.

You can make someone’s day

And expressing gratitude to others can foster a sense of connection, strength our relationships, and create a positive feedback loop of mutual appreciation and support. In fact, research shows that our thank-you notes can brighten the recipient’s mood more than we often realize!

References
  • Kirca, A. H., Malouff, J. M., & Meynadier, J. (2023). The effect of expressed gratitude interventions on psychological well-being: A meta-analysis of randomised controlled studies. International Journal of Applied Positive Psychology, 8(1), 63-86.
  • Boggiss, A. L., Consedine, N. S., Brenton-Peters, J. M., Hofman, P. L., & Serlachius, A. S. (2020). A systematic review of gratitude interventions: Effects on physical health and health behaviors. Journal of Psychosomatic Research, 135, 110165.
  • Kumar, A., & Epley, N. (2018). Undervaluing gratitude: Expressers misunderstand the consequences of showing appreciation. Psychological Science, 29(9), 1423-1435.
Positive emotions
Relationships
Appreciating the ordinary

A common misconception about gratitude is that it only arises after great things happen to us. Instead, practicing gratitude in everyday life can help shift our focus from what we lack to what we have, fostering a positive mindset and enhancing emotional well-being.

The joy in nostalgia

What’s more, recalling happy memories and positive experiences in the past can boost mood and reduce stress and anxiety. It also fosters a sense of social connectedness and provides a feeling of continuity and meaning in life.

For a deeper connection

This activity inspires us to rediscover a hidden gem and share it with someone who may also appreciate it. Reliving these nostalgic moments together is sure to bring a delightful surprise and meaningful moment for both of you!

References
  • Zhang, T., et al. (2014). A “present” for the future: The unexpected value of rediscovery. Psychological Science, 25(10), 1851-1860.
  • Li, B., Zhu, Q., Li, A., & Cui, R.  (2023). Can good memories of the past instill happiness? Nostalgia  improves subjective well-being by increasing gratitude. Journal of Happiness Studies, 24(2), 699-715.
  • Brown, C. L., & Fredrickson, B. L.  (2021). Characteristics and consequences of co-experienced positive  affect: Understanding the origins of social skills, social bonds, and  caring, healthy communities. Current Opinion in Behavioral Sciences, 39, 58-63.
Positive emotions
Relationships
The joy of connection

Connecting over meaningful conversations can be surprisingly fun! Recent studies find that we tend to underestimate how happy and connected we will feel after meaningful conversations — and overestimate how awkward it will be!

Sparking conversations

Conversation prompts can spark meaningful exchanges and foster vulnerability, trust, and intimacy. Professor Arthur Aron’s famous study, highlighted in the New York Times article "The 36 Questions That Lead to Love," demonstrates how thoughtful prompts can create significant emotional connections.

The “Liking Gap”

And guess what? We also tend to underestimate how much other people like us after a conversation! In other words, other people tend to like us more than we expect, a phenomenon known as the “liking gap".

References
  • Epley, N., Kardas, M., Zhao, X., Atir,  S., & Schroeder, J. (2022). Undersociality: Miscalibrated social  cognition can inhibit social connection. Trends in Cognitive Sciences, 26(5), 406-418.
  • Kardas, M., Kumar, A., & Epley, N. (2022). Overly shallow? Miscalibrated expectations create a barrier to deeper conversation. Journal of Personality and Social Psychology, 122(3), 367-398.
  • Matei, A. (2024, February 23). Conversation starters: The card games that will get everyone talking. The Guardian. https://www.theguardian.com/wellness/2024/feb/23/conversation-starters-card-games
  • Aron, A., Melinat, E., Aron, E. N., Vallone, R. D., & Bator, R. J. (1997). The experimental generation of interpersonal closeness: A procedure and some preliminary findings. Personality and Social Psychology Bulletin, 23(4), 363–377.
Positive emotions
Meaning
Practice self-compassion

Life isn’t always rainbows and butterflies. This heartwarming activity guides us to view current challenges from the perspective of our future selves and practice self-compassion by treating ourselves with the same kindness we would offer a good friend.

Gain a new perspective

Most challenges are temporary, even if they don't always feel that way. By stepping back from our immediate emotions—a technique known as "self-distancing"—we can view a situation more objectively for clearer insights. This helps reduce emotional reactivity, making challenges feel less overwhelming and more manageable.

Boost your motivation!

Did you know that giving advice can be more motivating than receiving it? You have a wealth of wisdom and strength within you — all you need is to uncover it! By becoming our own advisor and laying out the next steps, we can unlock a new source of motivation and mental clarity.

References
  • Bruehlman-Senecal, E., & Ayduk, O. (2015). This too shall pass: Temporal distance and the regulation of emotional distress. Journal of Personality and Social Psychology, 108(2), 356-375.
  • Kross, E., & Ayduk, O. (2011). Making meaning out of negative experiences by self-distancing. Current Directions in Psychological Science, 20(3), 187-191.
  • Eskreis-Winkler, L., Fishbach, A., & Duckworth, A. L. (2018). Dear Abby: Should I give advice or receive it?. Psychological Science, 29(11), 1797-1806.
  • Aron, A., Melinat, E., Aron, E. N., Vallone, R. D., & Bator, R. J. (1997). The experimental generation of interpersonal closeness: A procedure and some preliminary findings. Personality and Social Psychology Bulletin, 23(4), 363–377.
Positive emotions
Accomplishment
Overcoming procrastination

Life isn’t always rainbows and butterflies. This heartwarming activity guides us to view current challenges from the perspective of our future selves and practice self-compassion by treating ourselves with the same kindness we would offer a good friend.

One thing at a time

Did you know? Multitasking often decreases performance and productivity​. By contrast, the Pomodoro Technique encourages “monotasking” and task prioritization, which can significantly improve efficiency and reduce stress.

The power of micro-breaks

After each focus session, the timer reminds you to take a short break. Studies have shown that taking regular short breaks reduces fatigue and distractions, making this timer a useful tool for maintaining productivity throughout your day.

References
  • Biwer, F., Wiradhany, W., oude Egbrink, M. G., & De Bruin, A. B. (2023). Understanding effort regulation: Comparing ‘Pomodoro’ breaks and self‐regulated breaks. British Journal of Educational Psychology, 93(2), 353-367.
  • Rogers, R. D., & Monsell, S. (1995). Costs of a predictible switch between simple cognitive tasks. Journal of experimental psychology: General, 124(2), 207.
  • Albulescu, P., Macsinga, I., Rusu, A., Sulea, C., Bodnar, A., & Tulbure, B. T. (2022). "Give me a break!" A systematic review and meta-analysis on the efficacy of micro-breaks for increasing well-being and performance. PLOS ONE, 17(8), e0272460.
  • Csikszentmihalyi, M., Abuhamdeh, S., & Nakamura, J. (2005). Flow. In A. J. Elliot & C. S. Dweck (Eds.), Handbook of competence and motivation (pp. 598-608). Guilford Press.
Engagement
Accomplishment
The power of breath

Deep breathing can activate the autonomic nervous system, reduce cortisol levels (a stress hormone), lower heart rate and blood pressure, and increase oxygen intake. These benefits make intentional breathing a great tool for reducing stress, increasing mental clarity, and improving sleep.

4-4-4-4 Breathing

This technique, also known as “box breathing,” enhances a sense of calm focus, making it ideal for enhancing concentration and reducing stress.

4-7-8 Breathing

This technique promotes deeper relaxation. By encouraging a slower, more deliberate breathing pattern, it is particularly useful for falling asleep.

References
  • Fincham, G. W., Strauss, C., Montero-Marin, J., & Cavanagh, K. (2023). Effect of breathwork on stress and mental health: A meta-analysis of randomised controlled trials. Scientific Reports, 13(1), 432.
  • Hopper, S. I., Murray, S. L., Ferrara, L. R., & Singleton, J. K. (2019). Effectiveness of diaphragmatic breathing for reducing physiological and psychological stress in adults: A quantitative systematic review. JBI Evidence Synthesis, 17(9), 1855-1876.
  • Eskici İlgin, V., & Yayla, A. (2023). Effect of the 4-7-8 breathing technique on pain level and sleep quality of patients after laparoscopic bariatric surgery: A randomized controlled study. Bariatric Surgical Practice and Patient Care, 18(4), 225-232.
Positive emotions
Meet the Flourish app

Your compassionate, wise buddy for emotional wellness and personal growth

Grounded in science. Designed with love. Powered by AI. Personalized for YOU!
A video of Flourish's features, you can chat with a cute AI character Sunnie and get science-based insight and tips about your well-being